printer icon

DRAFT Code of Practice for Inclusive and Ethical Digital Identity in Aotearoa New Zealand

As digital identity becomes an increasingly integral part of our lives, the need for inclusivity and ethical considerations is more important than ever. To address these priorities, Digital Identity New Zealand (DINZ) established the Inclusive and Ethical Uses of Digital Identity Working Group (IEUDI WG). This group is dedicated to tackling potential issues of a “trust divide” in digital identity in New Zealand, ensuring that all communities can benefit from digital advancements without fear of exclusion or misuse.

The purpose of the IEUDI Working Group is to promote ethical and inclusive uses of digital identity technologies to achieve fair outcomes for all New Zealanders. With this goal in mind, the group considers the unique challenges certain communities may face and collaborates with advocacy groups to engage directly with those who have concerns about digital identity. This dialogue aims to foster understanding and develop strategies to overcome barriers, making digital identity more accessible and trustworthy across all communities.

Overview of the Draft Code of Practice

The IEUDI WG has recently developed a voluntary Code of Practice for the Inclusive and Ethical Use of Digital Identity (IEUDI Code), designed to provide organisations with clear guidance on responsible digital identity practices. The draft code aligns with both New Zealand’s Digital Identity Services Trust Framework Act 2023 (DISTF) and the OECD’s Recommendation on the Governance of Digital Identity, which underscore the importance of privacy, security, and equitable practices.

The IEUDI Code is built on ten core principles that offer a comprehensive framework for ethical digital identity practices:

  1. Respect for Privacy – Ensuring that privacy rights are upheld at every stage of digital identity processes.
  2. Inclusivity – Actively working to make digital identity accessible to all, particularly underrepresented communities.
  3. Meaningful Engagement with Māori – Recognising Māori perspectives and including them in the development and application of digital identity.
  4. Accuracy and Integrity – Maintaining the accuracy of data and integrity in its use.
  5. Security and Protection – Prioritising robust security measures to protect digital identity data.
  6. Ethical Considerations – Ensuring digital identity practices are rooted in ethics, transparency, and fairness.
  7. Education and Awareness – Educating users and stakeholders about the benefits and risks associated with digital identity.
  8. Continuous Improvement – Evolving practices to adapt to new challenges and opportunities in digital identity.
  9. Legal Compliance – Following all relevant laws and regulations in digital identity practices.
  10. Reporting and Accountability – Promoting transparency and accountability in the use of digital identity.


These principles serve as a guide for organisations to foster an inclusive, secure, and equitable digital identity ecosystem in New Zealand. By adhering to these principles, organisations can create an environment where individuals feel respected and protected when it comes to their personal digital identity.


A Living Document for Reflection and Growth

The IEUDI Code is published as an advanced draft, inviting stakeholders and the public to review, reflect, and offer feedback. In its current form, it serves as a living document, with room for adjustments and improvements as the digital landscape evolves.

The draft includes future considerations, such as:

  • Establishing an oversight body to monitor code adoption and adherence.
  • Potentially transitioning the code from voluntary to mandatory to strengthen accountability.
  • Exploring additional legal powers that would give individuals more control over their data.


DINZ hopes that this draft code will spark a nationwide dialogue, promoting inclusivity, security, and fairness in New Zealand’s digital identity ecosystem. By building a trustworthy foundation for digital identity, we can support a digital future that is secure, equitable, and reflective of our shared values.


This Code of Practice is a significant step forward, helping to bridge the trust gap and create a digital identity system that benefits all New Zealanders.

In order to progress to a published Code of Practice, we need your feedback. We encourage our members to read the Draft Code and provide feedback here >>